Articles
Our view on film production as a production company
Welcome to our resource center about film production! As a production company, we are passionate about the power of film as a marketing tool and communication medium. Here you will find a collection of articles that explore the strengths of film, the best channels to show your films, and various aspects of professional video editing. We are pleased to announce that we are working on offering audio versions of most of these articles and will soon be able to offer this to everyone. In addition, we base some of our podcasts on these articles to provide even more valuable information to our audience.
Increase your company's profitability with the help of commercials
Using film as a marketing tool can have a significant impact on the profitability of a company or organization. A well-made and engaging film can help increase sales, increase customer loyalty, and even attract new customers. To get the most out of your commercial film production, there are several important things to investigate, consider, and act on. In this article, we will cover some of them.
How much does an advertising film cost? A complete guide to film production budget
One of the most common questions we get is; “What does it cost to produce a film?”
A perfectly legitimate question and we absolutely understand why it is asked, but we have to answer it every time in the same boring way - “It depends on...”
For that's how it is, it depends on a multitude of factors, so many that we would probably scare away the person who asked if we started rattling off all the items that drive the cost in a film production.
The fact is, that often, the one who has the answer is the person who asked the question in the first place, it's just that they don't know it... yet.
Try these trends and methods in video marketing for your company
Visual information is easier for the human brain to process, and that's exactly why images and videos are known to be more effective than text when it comes to capturing the audience's attention.
However, you must also consider that 300 hours of video are uploaded every minute on YouTube alone. So if you thought it would be enough to produce a video, upload it to a free video platform and share it on social media, you're just following in the same footsteps as millions of others, and the risk is imminent that you won't achieve the effect you had in mind.
Should you hold Webinars in 2023?
Visual information is easier for the human brain to process, and that's exactly why images and videos are known to be more effective than text when it comes to capturing the audience's attention.
However, you must also consider that 300 hours of video are uploaded every minute on YouTube alone. So if you thought it would be enough to produce a video, upload it to a free video platform and share it on social media, you're just following in the same footsteps as millions of others, and the risk is imminent that you won't achieve the effect you had in mind.