Try these trends and methods in video marketing for your company

Visual information is easier for the human brain to process, and that's exactly why images and videos are known to be more effective than text when it comes to capturing the audience's attention.

However, you must also consider that 300 hours of video are uploaded every minute on YouTube alone. So if you thought it would be enough to produce a video, upload it to a free video platform and share it on social media, you're just following in the same footsteps as millions of others, and the risk is imminent that you won't achieve the effect you had in mind.

Trends to follow in video marketing

So, what can you do to make your marketing campaign stand out? We have taken a closer look at some of the most effective video marketing trends that you should consider using to succeed:

Create interactive movies or videos (Interactive videos)

This is probably the hottest trend in video marketing right now. A format to entertain, interest, and perhaps above all, get to know your target audience.

An interactive video offers users a non-linear navigation experience, supported by embedded digital resources such as images, films, text bubbles, links, online forms, etc. Simplified - imagine that everything you can do on a website, you can now do in an HTML 5 video player.

The result for the viewer is an enhanced user experience, and for you as a company, it is the “data” that becomes your new best friend; what choices the viewer made, which part of the video was chosen, did they click further to an external link, did they download something, etc.

Based on your insights, you can optimize your next, and next video, and get to know your customers in a way you didn't think was possible. The challenge - now you shouldn't just focus on the content, but also on what information you can gain through strategically formulated interactions.

We will soon release more information about Interactive videos as we have just started delivering these to some of our customers. 

Personalized videos (PersonaliZed videos)

Personal video marketing is a relatively new strategy in the marketing world.

In short, it can be said that it is when companies use data, either from their analysis accounts, CRM accounts or even more internal data collection strategies, such as customer satisfaction surveys, to market a video to a specific customer or customer group.

For example, a marketing team can create a short video with a specific customer or company name that appears in appropriate places in the video, or a video with content that is tailored to meet a customer's needs.

There are levels of personalization, a video can contain photos, names and places for specific people, retrieved from open social channels such as Facebook. But personal videos don't have to be complicated. They can be as simple as starting the video with a text; "This video was made especially for [Customer Name], who wants to [complete a purchase action]."

Customized videos can be sent to hundreds, or even thousands of recipients, but still make viewers feel that the video was made from scratch - and personally for them, which in turn can result in better conversions.

Shoppable Videos

“Shoppable videos” are primarily a key element in the e-commerce segment. As more and more users now shop for products and services online, shoppable videos have gained momentum.

A common misconception is that a shoppable video is just the process of adding clickable prompts that enable users to make direct purchases from a certain part of the video. While this is one of the more popular methods that can be built, it is by no means all this format has to offer. Hyper-targeted or dynamic films, product galleries, 360° virtual exhibition rooms, geo-targeted films that can drive users to physical stores - these are just a few of the unlimited forms that a shoppable video can take. The common purpose is to create a seamless and inspiring shopping journey for the user.

Broadcast live

No one can have avoided this phenomenon in the current era, suddenly everyone is broadcasting live, but be careful not to miss the main advantage of this format - interaction.

Actually, very few find any use in just broadcasting live if you remove the interactivity, there must be some news value in the broadcast that doesn't wait, such as a launch or news event.

Going live can of course allow you to put a more personal touch on your campaign, but it's primarily one of the easiest and most effective ways to interact with your audience and customers, so interaction must be part of every live broadcast.

Let your audience ask questions, vote in a survey, give you feedback and criticism. Meet them with personal, well-formulated answers and responses. In this way, you will build trust and an invaluable, long-term relationship with your customers.

Teach your customers something

Informative films continue to be among the most popular types of films consumed across various digital platforms. Instead of just focusing on selling their products, companies have also started creating educational films. When the video provides actual value to the user, it can have a fantastic effect.

These films can also be used by companies to project the actual application of their products or services, and in turn, it helps customers understand why they need your products. For example, companies selling home decor and interior items can create educational films about home decoration. Information about the products used in the films can then be integrated to create an interactive or shoppable video (see above).

Dare to publish long films

Short films are useful for reaching existing or potential customers with a short attention span. But not all of your films should be short. The length is often based on how long we think we can keep the customer's interest. So if we have a customer who is not aware that they are interested, we want to succeed in arousing an interest, and preferably in as short a time as possible. Then there are the audiences who already have an interest in our product or service and who want to get as much information as possible to base a future purchasing decision on. Then there is no time limit, but it's about delivering top-notch information. Unfortunately, we tend to forget the latter group and focus on the others - perhaps it's time for your company to rethink?

Conclusion

Video marketing has become an important, if not indispensable marketing tool. To stand out from the crowd, it is necessary to dare to try new methods. Feel free to try the trends in this article to streamline the marketing of your company. 

Need advice or help taking the next step? Don't hesitate to contact us, that's basically why we're here ;)