Increase your company's profitability with the help of commercials
Using film as a marketing tool can have a significant impact on the profitability of a company or organization. A well-made and engaging film can help increase sales, increase customer loyalty, and even attract new customers. To get the most out of your commercial film production, there are several important things to investigate, consider, and act on. In this article, we will cover some of them.
Do you have control over your target audience?
First and foremost, you should have a clear target audience in mind when you decide to communicate through film. This helps ensure that the content of the film will be relevant and interesting to the target audience, increasing the chance that they will engage and buy what the company is offering.
How do I identify my target audience
There are several different ways to identify a target audience. Here are a few examples:
Demographic categories: The target audience can be identified based on categories such as age, gender, geographic area, occupation, education level, etc.
Psychographic categories: The target audience can be identified based on categories such as lifestyle, values, interests, etc.
The needs of the target audience: The target audience can be identified based on the needs and desires that the target audience has, such as practical needs, emotional needs, social needs, etc.
Target group behavior: The target group can be identified based on how the target group acts and behaves in different situations, such as how they shop, what they search for online, how they use different products and services, etc.
Competitor analysis: The target group can be identified by analyzing how competitors target different target groups and which methods have proven to be successful.
All these methods can be used individually or in combination to identify a target group within marketing. It is important to choose the method or combination of methods that best suits the company's specific needs and situation.
The importance of quality in marketing
It is also important to create a high-quality film, both in terms of production and content, as it affects how the recipients perceive and engage with the material. A material with poor quality, such as poor sound or image, unclear message, unengaging content, etc., is unlikely to have the desired effect and may even damage the company's brand. Therefore, it is essential to invest in a high-quality film production so that it can reach the right target audience and get them to engage with what the company offers.
Get help from a production company
There are several reasons why you should use a production company when producing a film. Here are a few examples:
Professional production: A production company has experience and expertise in the field, and can help ensure that the film is of high quality both in terms of technology and content.
Efficient production: A production company has the tools and resources needed to quickly and efficiently produce a film, so that you can meet your deadlines and goals.
Creative support: A production company can contribute creative ideas and solutions to make the film stand out and be more engaging.
Consolidated production: A production company can help with various parts of the production, such as script, actors, filming, editing, etc., so that you don't have to handle multiple different suppliers.
Distribution of commercial films
When the film is finished, you should also consider how it will be distributed. A film that is only shown on a company's website is unlikely to reach as many people as a film that is also shared on social media and other platforms. Therefore, you should have a plan for how the film will be disseminated to reach the intended target audience. For larger marketing efforts, it may be appropriate to seek the help of a media agency.
A media agency can help companies find the right advertising platforms for their campaigns, and can often negotiate discounted prices on advertising. A media agency can help companies reach out with their marketing in an effective and cost-effective way, and can therefore be an important partner for companies that want to increase their sales and increase their visibility in the market.
Measurement and analysis of commercial film
It is important to measure and analyze how the film performs, so that improvements can be made and as much as possible can be gotten out of it.
There are several different ways to measure the result of a commercial film. Here are a few examples:
Number of views: A common metric is how many times the film has been shown. This can give an indication of how many people have seen the film and may have been influenced by it.
Number of interactions: You can also measure how many times the film has been shared, liked, commented on, etc. on various social media and other platforms. This can give an indication of how many people have engaged with the film and how much it has spread.
Number of clicks: If the film is displayed on an ad or a website, you can also measure how many people have clicked on it. This can give an indication of how many people have become curious about what the company offers and have chosen to move forward to learn more.
Mätning av försäljning: Det viktigaste målet med en reklamfilm kan vara att öka försäljningen, och då är det viktigt att mäta om filmen har lyckats med det. Man kan göra detta genom att följa försäljningssiffrorna före och efter att filmen har visats.
In summary
Using film as a marketing tool can thus have a significant impact on a company's profitability. By creating an engaging and professional film with a clear target audience in mind, and by distributing it in the right way, the company can increase its sales and attract new customers.