Streamline your HR department with video production: HR video - a professional solution for video success.
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In an era of technological development and digital communication, video has become a key tool in many sectors, including Human Resources (HR). Traditional video productions - such as corporate presentations and training videos - have long been fundamental tools for HR. But how can we broaden our horizons and think more strategically and innovatively about video in HR?
Video production: Scientific reasons why HR video is effective
Research in organizational psychology and communication science reveals some fascinating insights. When people are visually engaged, especially through well-produced and thought-provoking videos, their learning ability, memory retention and overall engagement are enhanced. According to a study published in the Journal of Applied Psychology , employees who access innovative video productions - which offer a combination of information, storytelling and interaction - can experience an improved understanding of the company culture and an increased sense of belonging. Video production offers a unique opportunity to produce and convey information in a way that is both accessible and engaging.
This is especially true when we look at the global challenges HR departments face: maintaining consistency in corporate culture across borders, communicating values and goals in an understandable way, and being able to quickly introduce new policies or initiatives. An HR video could be the solution. Furthermore, digital video production with a focus on personal branding can be used to reinforce the message and optimize communication within the company. With this in mind, it's time to think beyond conventional methods and explore how HR can use video production to not only inform but also inspire.
Instead of just following the norm, why not think outside the box? Here we present 12 innovative video production tips that can transform your HR strategy and help achieve your company's overall goals. These can help demonstrate the company's brand in a personal and sustainable context to both internal and external audiences.
12 types of HR videos: you didn't know your HR department needed them.
Virtual Tours: If your company has multiple offices or locations, it can be challenging to give employees a sense of belonging to a unified culture. Video production can create virtual tours of each location, giving employees a sense of being part of a larger organization. In addition, these can be used to showcase the company's spaces to potential recruits.
Interactive Animated Modules: To make training more engaging, you can create interactive animated training modules. By including interactive elements, such as quizzes or games, employees can be more active during the learning process, which can improve their learning and information retention.
Animated Infographics for CSR initiatives: If the company is engaged in Corporate Social Responsibility (CSR) initiatives, Multiproduktion can create animated infographics that illustrate these efforts in a visually appealing way. These can then be shared internally to raise employee awareness, as well as externally to improve the company's image and attract more CSR-committed candidates.
Live-streamed HR Q&A: Keeping employees up to date with the company's latest HR news can sometimes be a challenge. Offering live-streamed sessions where HR can update staff and answer questions creates an interactive and engaging communication channel.
Employee profiles: By creating short films highlighting individual employees, you can strengthen the sense of belonging within the organization. It also increases the understanding of different roles and departments within the company, which can improve cooperation between different teams.
Career development videos: Create animated videos that clearly demonstrate the career paths and development opportunities available within the company. This can increase employee motivation and loyalty by showing them how they can develop and advance within the company.
Digital Onboarding: Create a series of welcome and orientation videos to give new recruits a consistent and thorough introduction to the company. These can include everything from the company's history, its values, to introducing key people and explaining internal processes.
Highlighting Team Successes: By creating videos that highlight specific successes or contributions of different teams, HR can boost morale and deepen appreciation of the internal work culture. This can also serve to inspire other teams and individuals to strive for higher performance.
Differentiating policies: If your company introduces new policies that promote a better working environment, such as flexible working or mental health, you can create animated videos to explain these policies in an accessible and engaging way. This can lead to better understanding and adoption of these policies.
Interviews with management: Create video series where the management team is interviewed. This can help break down barriers between management and employees, increase transparency and contribute to a more open company culture.
Live-streamed Seminars: Live-streaming of internal seminars or workshops can allow remote or off-site employees to participate and be part of the knowledge exchange.
Documentary-style Behind the Scenes: By creating a documentary-style film that shows "behind the scenes" of different departments, employees can gain a deeper understanding of the company. This can help build cohesion between different teams and departments, and create a stronger company culture.
The power of video in the HR department: The future of engagement strategy
In summary, the video medium, through video and moving images, offers a variety of innovative methods to optimize and improve HR processes, engage employees and strengthen corporate culture. From interactive training modules and courses to in-depth documentaries on the inner life of the company, these solutions can deepen the understanding of the target audience, create a sense of belonging and strengthen the bond between employees and management.
Whether using video to film a company event or creating engaging content for internal platforms or LinkedIn, the power of video to convey messages and video content in a vivid and memorable way cannot be underestimated. Furthermore, by publishing your video content on external social media platforms such as YouTube, you can give your employees a platform to share and discuss these videos, provide feedback, increase engagement and strengthen company cohesion in a sustainable way.
Integrated with sound and images, video offers a unique opportunity to not only tell your story, but also to highlight your marketing message. We hope these suggestions provide a spark of inspiration and guidance on how to harness the power of video for your HR department.