Streamline your HR department with video production: HR video - a professional solution for success with video
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In an era of technological evolution and digital communication, video has become a central tool in many sectors, including Human Resources (HR). Traditional video productions - such as corporate presentations and training films - have long been fundamental tools for HR. But how can we broaden our horizons and think more strategically and innovatively about video in HR work?
Video Production: Scientific Reasons Why HR Video is Effective
Research in organizational psychology and communication studies reveals some fascinating insights. When people are engaged visually, especially through well-produced and thought-provoking videos, their learning ability, memory retention, and overall engagement are enhanced. According to a study published in Journal of Applied Psychology, employees who have access to innovative video productions - which offer a combination of information, storytelling, and interaction - can experience an improved understanding of the company culture and an increased sense of belonging. Video production offers a unique opportunity to present and convey information in a way that is both accessible and engaging.
This is particularly relevant when looking at the global challenges HR departments face: maintaining uniformity in corporate culture across borders, communicating values and goals in a comprehensible way, and quickly introducing new guidelines or initiatives. An HR video can be the solution. Furthermore, digital video production with a focus on personal branding can be used to reinforce the message and optimize communication within the company. With this in mind, it's time to think beyond conventional methods and explore how HR can benefit from video production to not only inform but also inspire.
Instead of just following the norm, why not think a little outside the box? Here we present 12 innovative video production tips that can transform your HR strategy and contribute to achieving the company's overall goals. These can help to showcase the company's brand in a personal and sustainable context for both internal and external target groups.
12 types of HR videos: you didn't know your HR department needed
Virtual Tours: If the company has multiple offices or locations, it can be challenging to give employees a sense of belonging to a unified culture. Through film production, you can create virtual tours of each location, giving employees a sense of being part of a larger organization. Additionally, these can be used to showcase the company's spaces to potential recruits.
Interactive Animated Modules: To make training more engaging, you can create interactive animated training modules. By including interactive elements, such as quizzes or games, employees can be more active during the learning process, which can improve their learning and information retention.
Animated Infographics for CSR Initiatives: If the company is engaged in Corporate Social Responsibility (CSR) initiatives, Multiproduktion can create animated infographics that illustrate these efforts in a visually appealing way. These can then be shared internally to raise employee awareness, as well as externally to improve the company's image and attract more CSR-engaged candidates.
Livestreamed HR Q&A: Keeping employees up-to-date with the company's latest HR news can sometimes be a challenge. By offering livestreamed sessions where HR can update staff and answer questions, an interactive and engaging communication channel is created.
Employee Profiles: By creating short films that highlight individual employees, you can strengthen the sense of cohesion within the organization. It also increases understanding of different roles and departments within the company, which can improve collaboration between different work teams.
Career Development Videos: Create animated videos that clearly show the career paths and development opportunities available within the company. This can increase employee motivation and loyalty by showing them how they can develop and advance within the company.
Digital Onboarding: Create a series of welcome and orientation videos to give new recruits a uniform and thorough introduction to the company. These can include everything from the company's history, its values, to introductions to key people and explanations of internal processes.
Highlighting Team Successes: By creating videos that highlight specific successes or contributions from different teams, HR can boost morale and deepen appreciation of the internal work culture. This can also serve to inspire other teams and individuals to strive for higher performance.
Differentiation Policies: If the company introduces new policies that promote a better work environment, such as flexible work or mental health, you can create animated videos to explain these policies in an accessible and engaging way. This can lead to better understanding and adoption of these policies.
Interviews with Management: Create video series where the management group is interviewed. This can help break down barriers between management and employees, increase transparency, and contribute to a more open corporate culture.
Live-streamed Seminars:
Documentary-style Behind the Scenes:
The Power of Video in HR: Future Engagement Strategy
In summary, the video medium, through video and motion graphics, offers a multitude of innovative methods to optimize and improve HR processes, engage employees, and strengthen company culture. From interactive training modules and courses to in-depth documentaries about the company's inner life, these solutions can deepen the target group's understanding, create cohesion, and strengthen the bonds between employees and management.
Whether it's about filming a corporate event through video or creating engaging content for internal platforms or LinkedIn, the power of video to convey messages and video content in a lively and memorable way cannot be underestimated. Additionally, by publishing your video content on external social media platforms like YouTube, you can give your employees a platform to share and discuss these videos, provide feedback, increase engagement, and strengthen cohesion within the company in a sustainable way.
Integrated with sound and image, video offers a unique opportunity not only to tell your story but also to highlight your marketing message. We hope these suggestions provide a spark of inspiration and guidance on how you can harness the power of video for your HR department.