Increase your company's profitability with the help of commercials
Using film as a marketing tool can have a major impact on the profitability of a company or organisation. A well-made and engaging film can help increase sales, boost customer loyalty and even attract new customers. To get the most out of your promotional film production there are a few key things to research, consider and act on. In this article we look at some of them.
Do you know your target group?
First and foremost, you should have a clear target audience in mind when you decide to communicate via film. This helps to ensure that the content of the film will be relevant and interesting to the target audience, increasing the chances that they will engage and buy what the company is offering.
How to identify our target group
There are several ways to identify a target group. Here are some examples:
Demographic categories: the target group can be identified by categories such as age, gender, geographical area, occupation, level of education, etc.
Psychographic categories: the target group can be identified by categories such as lifestyle, values, interests, etc.
Needs of the target group: the target group can be identified based on the needs and desires of the target group, such as practical needs, emotional needs, social needs, etc.
Behaviour of the target group: the target group can be identified based on how the target group acts and behaves in different situations, such as how they shop, what they search for online, how they use different products and services, etc.
Analysis of competitors: the target group can be identified by analysing how competitors target different audiences and which methods have proven successful.
All these methods can be used individually or in combination to identify a target group in marketing. It is important to choose the method or combination of methods that best suits the specific needs and situation of the company.
The importance of quality in marketing
It is also important to create a film of high quality, both in terms of production and content, as this affects how the recipients perceive and engage with the material. Poor quality material, such as poor audio or video, unclear messages, unengaging content, etc., is unlikely to have the desired effect and may even damage the company's brand. It is therefore important to invest in a high-quality film production so that it can reach the right audience and engage them with what the company is offering.
Get help from a production company
There are several reasons why you should use a production company when producing a film. Here are some examples:
Professional production: a production company has experience and expertise in the field, and can help ensure that the film is of high quality in terms of both technique and content.
Efficient production: a production company has the tools and resources needed to produce a film quickly and efficiently, so that it can meet its deadlines and targets.
Creative support: a production company can contribute creative ideas and solutions to make the film stand out and be more engaging.
Joint production: a production company can help with different parts of the production, such as script, actors, shooting, editing, etc., so that you don't have to deal with several different suppliers.
Distribution of commercials
Once the film is finished, you should also think about how it will be distributed. A film that is only shown on a company's website is unlikely to reach as many people as one that is also shared on social media and other platforms. Therefore, you should have a plan for how the film will be distributed to reach the intended audience. For larger marketing initiatives, it may be advisable to use the services of a media agency.
A media agency can help companies find the right advertising space for their campaigns, and can often negotiate discounted rates for advertising. A media agency can help companies to reach out with their marketing in an efficient and cost-effective way, and can therefore be an important partner for companies that want to increase their sales and market visibility.
Measurement and analysis of commercials
It's important to measure and analyse how the film is performing, so that you can make improvements and get the most out of it.
There are several ways to measure the results of a commercial. Here are some examples:
Number of screenings: a common measure is how many times the film has been shown. This can give an indication of how many people have seen the film and may have been influenced by it.
Number of interactions: you can also measure how many times the film has been shared, liked, commented, etc. on various social media and other platforms. This can give an indication of how many people have engaged with the film and how much it has been shared.
Number of clicks: if the film is shown on an ad space or a website, you can also measure how many people have clicked on it. This can give an indication of how many people have become curious about what the company is offering and have chosen to go on to learn more.
Measuring sales: the most important goal of a commercial may be to increase sales, and it is important to measure whether the film has succeeded in doing so. This can be done by monitoring sales figures before and after the film has been shown.
In summary
Using film as a marketing tool can therefore have a major impact on the profitability of a company. By creating an engaging and professional film with a clear target audience in mind, and by distributing it properly, the company can increase its sales and attract new customers.