Commercial for Småföretagarnas A-kassa: A journey from Stockholm to Gällivare and Malmö.

About production

In 2022, we produced a commercial that was not only a challenging journey, but also a consistent lesson on how to do marketing in the 2020s. In just a few days, we filmed a variety of professions, with many moves between locations. From Stockholm to Gällivare and Malmö, capturing the essence of each location. By splitting our time and resources, we managed to show a variety of professional roles in an authentic way, in just a few days. Camera technology was part of our success, using everything from sliders to drones and advanced lighting. And thanks to our collaboration with Dobedai and advertising agency Avantime, we were able to create a movie that really speaks to the audience. In addition to the film, we also delivered material for banners, outdoor campaigns and more.

About SMÅA - Over 100 000 entrepreneurs as members

Småföretagarnas A-kassa (SMÅA), often referred to as SMÅA - A-kassa for entrepreneurs, is not only Sweden's largest A-kassa for entrepreneurs; it is an organization that truly understands the needs of small business owners. With a commercial on YouTube and today's news, they hope to reach more people and show that they are more than just words. With over 100,000 members from various industries, including many in Stockholm, SMÅA stands as a bulwark for those running businesses in Sweden. They are independent, which means they can focus entirely on supporting entrepreneurs without external influence. And with their expertise and long experience, they offer tips and services tailored to the unique needs of the entrepreneur. The aim? For more people to become members and benefit from their services. The site uses cookies to improve your experience, and by clicking around you can read more about how SMÅA helps its members. Applying for membership is simple, and as a member you can easily manage everything related to your membership directly from your smartphone or tablet, including making electronic signatures with BankID.

Need help with your next commercial?

Are you ready to take your brand to the next level in 2023, with a commercial that really makes an impression? At Multiproduktion, we have the expertise, technology and passion to create films that make an impact. Whether you want a movie to appear on YouTube, or you need a banner for aftonbladet, we're here to help. Maybe you're planning something special for Almedalsveckan or need something aimed at young audiences? With our creativity, experience and technology, we can create a film that truly respects your brand's values and vision. Contact us directly and let us show you how we can turn your vision into reality, whether it's for payroll and HR-related videos or something else. And yes, we live up to your high expectations. Put your trust in us and see how we create magic.