Commercial film for the Unemployment Insurance Fund for Small Businesses: A journey from Stockholm to Gällivare and Malmö

About the production

In 2022, we produced a commercial film that was not only a challenging journey but also a thorough lesson in how to carry out marketing in the 2020s. In just a few days, we filmed a variety of professions, with many relocations between filming locations. From Stockholm to Gällivare and Malmö, where we captured the essence of each location. By dividing our time and resources, we managed to show a variety of professional roles in an authentic way, in just a few days. Camera technology was part of our success; we used everything from sliders to drones and advanced lighting. And thanks to our collaboration with Dobedai and the advertising agency Avantime, we were able to create a film that really speaks to viewers. In addition to the film, we also delivered material for banners, outdoor campaigns, etc.

About SMÅA - Over 100,000 entrepreneurs as members

The Unemployment Insurance Fund for Small Businesses (SMÅA), often referred to as SMÅA – the unemployment insurance fund for entrepreneurs, is not only Sweden's largest unemployment insurance fund for entrepreneurs; it is an organization that really understands the needs of small business owners. With a commercial film shown on YouTube and today's news, they hope to reach more people and show that they are more than just words. With over 100,000 members from different industries, including many in Stockholm, SMÅA stands as a bulwark for those who run businesses in Sweden. They are independent, which means they can focus entirely on supporting entrepreneurs without external influence. And with their expertise and long experience, they offer tips and services tailored to the entrepreneur's unique needs. The purpose? To get more people to become members and benefit from their services. The site uses cookies to improve your experience, and by clicking around, you can read more about how SMÅA helps its members. Applying for membership is simple, and as a member, you can easily manage everything related to your membership directly from your smartphone or tablet, including making electronic signatures with BankID.

Do you need help with your next commercial film?

Are you ready to take your brand to the next level in 2023, with a commercial film that really makes an impression? At Multiproduktion, we have the expertise, technology, and passion to create films that touch. Whether you want a film shown on YouTube or need a banner for Aftonbladet, we're here to help. Maybe you're planning something special for Almedalsveckan or need something targeting young target groups? With our creativity, experience, and technology, we can create a film that truly respects your brand's values and vision. Contact us directly and let us show you how we can transform your vision into reality, whether it's about salary and HR-related films or something else. And yes, we live up to your high expectations. Put your trust in us and see how we create magic.