Sell more with 3D packshots — simple, flexible and creative

3D packshots are rendered product images in three-dimensional format — created with the same technology used in film and games. Instead of photographing the physical product, it is modeled digitally and placed in any environment. This gives you total control over angles, lighting and background, at a lower cost and with shorter lead time than traditional product photography.

Why 3D packshots instead of traditional photography?

Product photography is expensive, time‑consuming and inflexible. If you want to change the background, adjust an angle or update the packaging design, the entire shoot must be redone. With 3D packshots the change is made digitally — in hours rather than days.

The main advantages:

• Total control: Choose exact angle, lighting and environment. No compromises with what was possible on the shooting day.
• Flexibility: Update design, packaging or background without a new shoot.
• Scalability: Produce hundreds of product variants from a single 3D model.
• Consistent quality: All images maintain exactly the same style and lighting — regardless of how many variations you need.

How the process works

1. Product modeling

The product is modeled in 3D based on existing packaging, drawings or photographs from multiple angles. If the product does not yet exist physically — for example at a news or concept stage — it is modeled from scratch based on your specifications.

2. Scene design

We design the environment around the product: background, substrate, reflections and lighting. The scene is adapted to your brand and the intended usage — advertisement, e‑commerce, brochure or website.

3. Rendering

The product image is rendered in high resolution with realistic materials, reflections and shadows. The final result is an image that is hard to distinguish from a professional product photo — but with the ability to quickly produce new angles and variants.

Tre sätt 3D packshots ökar din försäljning

Higher trust among customers. Consumers who can see a product clearly, from multiple angles and in the right context buy more. Blurry, uneven or inconsistent product images signal low quality.

Faster time-to-market. You don't need to wait for production prototypes to start marketing. The 3D model is created in parallel with manufacturing.

Customization per market and channel. The same product can be presented against different backgrounds for different target groups, countries or seasons — without new photo shoots.

When do 3D packshots work best?

3D packshots are an excellent choice when:

• You have many product variants (colors, sizes, packaging) that need consistent visual material
• The product is difficult to photograph — small, shiny, transparent or complex in shape
• You need images before the product is manufactured
• You want to be able to update images continuously without new photo shoots

Combined with animated film or commercial film can 3D packshots create a complete campaign with product visualizations that move, rotate and interact with the environment.

Frequently Asked Questions

What is the difference between a photograph and a 3D packshot?

A photograph is a photo of the physical product, limited by studio setup and the product's actual condition. A 3D packshot is a computer‑rendered image based on the product's exact geometry — which provides total control over lighting, angles and reflections. The 3D version can be easily updated when packaging changes without a new photoshoot.

How long does it take to produce 3D packshots?

2–4 weeks for a standard package with a product in 5–8 standard angles. Timeline depends on the product's complexity and number of variants. We work with your existing packaging material and product specifications as the basis.

What do 3D packshots cost compared to traditional photography?

Production typically costs 15 000–50 000 kr for a product series — comparable to a professional photoshoot, but without costs for studio, props, travel and physical product samples. The value increases when you need to update the packaging, as you already have the 3D model that the initial investment created.

Can 3D packshots be used in all channels and formats?

Yes. We deliver in all standard formats: PNG with transparent background for e‑commerce and printed material, JPG for social media, animated GIF and MP4 for digital ads. The resolution is unlimited — the same 3D model generates everything from icons to large‑format prints without loss of quality.